Brand Strategy · Visual Identity · Digital Experience

Rebloom Brand Design

REBLOOM is a self-initiated concept for a talent agency supporting emerging actors.

I paired each actor with a flower to express their individual story, then extended this identity across promotional content and the agency website.

Role

BX Design, Brand Strategy, BI Design, UX/UI Design, Motion Design

Challenge

Emerging artists needed a way to communicate their unique identities and stories to audiences.

Time & Team

7 weeks · Independent Concept Project Contribution: 100%

Outcome

A narrative-driven brand system translating each artist’s identity across brand and digital experiences.

Role

BX Design, Brand Strategy, BI Design, UX/UI Design, Motion Design

Challenge

Emerging artists needed a way to communicate their unique identities and stories to audiences.

Time & Team

7 weeks · Independent Concept Project Contribution: 100%

Outcome

A narrative-driven brand system translating each artist’s identity across brand and digital experiences.

Role

BX Design, Brand Strategy, BI Design, UX/UI Design, Motion Design

Challenge

Emerging artists needed a way to communicate their unique identities and stories to audiences.

Time & Team

7 weeks · Independent Concept Project Contribution: 100%

Outcome

A narrative-driven brand system translating each artist’s identity across brand and digital experiences.

Brand Strategy

Brand Direction

Building an Agency Identity Around Artist Narratives

The identity system was developed with the following considerations:

Express each artist’s story and individuality through a cohesive brand language.
Create a delicate and thoughtful agency image that reflects continuous growth and support for artists.
Extend the brand experience through motion elements that enhance visual expression across video content.

BRAND EXPRESSION

BX Expression

REBLOOM: Helping Individuality Flourish

REBLOOM combines “Re” and “Bloom,” representing the brand’s mission to rediscover and nurture each artist’s unique potential.

Visualizing Philosophy Through the Symbol

The petal-wrapped “R” symbolizes REBLOOM’s role in fostering an environment for artists to grow, while its delicate curves represent the diverse identities and stories of each artist.

Typography & Color System

Albra Sans and a bright pink palette create a soft, distinctive identity that stays consistent across artist profiles and promotional content.

Visualizing Artist Narratives Through Branding

Floral elements are combined with each artist's image to create striking visual narratives that reflect their unique character and identity. These compositions transform promotional content into memorable storytelling, strengthening each artist's visual presence across social media.

EXPERIENCE DESIGN

Agency Home

Creating a Strong First Impression Through Brand Storytelling

The Agency Home establishes REBLOOM’s brand identity through an impactful hero banner, combining artist imagery with the brand’s visual language.

The contrast between imagery and typography was strengthened to guide users toward key pages more intuitively.

EXPERIENCE DESIGN

Artists & Filmography

Artist List

Consistent artist imagery creates a clear entry point, allowing users to quickly identify and access each artist’s profile.

Artist Detail

Each artist is presented as a unique flower, integrating symbolic floral elements with their personal story. The expressive key visual is separated from profile and career information, maintaining a clear information hierarchy.