Work
Lotte On
Repositioned Lotte ON around a personalized online shopping experience and redesigned its brand identity and app.
Lotte On
Repositioned Lotte ON around a personalized online shopping experience and redesigned its brand identity and app.
Featured Projects
Featured Projects
Featured Projects
Work
Lotte On
Repositioned Lotte ON around a personalized online shopping experience and redesigned its brand identity and app.
Tabling
Redefining Tabling’s brand identity and app experience by turning waiting into a more engaging and intuitive experience.
YG Buffz
Building a fandom-centric brand and platform experience that connects commerce, content, and community in one global ecosystem.
Work
Lotte On
Repositioned Lotte ON around a personalized online shopping experience and redesigned its brand identity and app.
Featured Projects
Featured Projects
Work
Lotte On
Repositioned Lotte ON around a personalized online shopping experience and redesigned its brand identity and app.
Tabling
Redefining Tabling’s brand identity and app experience by turning waiting into a more engaging and intuitive experience.
YG Buffz
Building a fandom-centric brand and platform experience that connects commerce, content, and community in one global ecosystem.
Scope
Bridging business strategy, brand identity, and digital experiences.
Bridging business strategy, brand identity, and digital experiences.
Bridging business strategy, brand identity, and digital experiences.
Brand Strategy
Brand Strategy
Brand Strategy
Defining brand direction and positioning.
Defining brand direction and positioning.
Defining brand direction and positioning.
Brand Experience
Brand Experience
Brand Experience
Designing meaningful brand experiences.
Designing meaningful brand experiences.
Designing meaningful brand experiences.
Visual Identity
Visual Identity
Visual Identity
Building distinctive visual identities.
Building distinctive visual identities.
Building distinctive visual identities.
UI/UX Design
UI/UX Design
UI/UX Design
Creating intuitive digital experiences.
Creating intuitive digital experiences.
Creating intuitive digital experiences.
Design Systems
Design Systems
Design Systems
Building consistent design systems.
Building consistent design systems.
Building consistent design systems.
About
I’m Bada Kim, a multidisciplinary designer connecting brand strategy, visual identity, and digital experiences.
I’m Bada Kim, a multidisciplinary designer connecting brand strategy, visual identity, and digital experiences.
I’m Bada Kim, a multidisciplinary designer connecting brand strategy, visual identity, and digital experiences.
“Bada Kim is the most collaborative designer I’ve ever met. From aligning on brand goals to navigating strategic directions, the communication was highly satisfying. — Designers like Bada are uniquely equipped to lead and adapt in the AI era.”
“Bada Kim is the most collaborative designer I’ve ever met. From aligning on brand goals to navigating strategic directions, the communication was highly satisfying. — Designers like Bada are uniquely equipped to lead and adapt in the AI era.”
“Bada Kim is the most collaborative designer I’ve ever met. From aligning on brand goals to navigating strategic directions, the communication was highly satisfying. — Designers like Bada are uniquely equipped to lead and adapt in the AI era.”
Dong-hyun Kim
Dong-hyun Kim
CEO of Siriai
CEO of Siriai
Lotte On
Lotte On
Lotte On BX/App Redesign
Lotte On BX/App Redesign