Strategy. Identity. Experience.
Who I Am
I’mBadaKim,abrandandproductdesigner.Iturnstrategyintoexperiencesandideasintoidentitiespeoplecanfeel.Myworkconnectshowabrandlooks,whatitstandsfor,andhowpeopleexperienceit.
I’mBadaKim,abrandandproductdesigner.Iturnstrategyintoexperiencesandideasintoidentitiespeoplecanfeel.Myworkconnectshowabrandlooks,whatitstandsfor,andhowpeopleexperienceit.
I’mBadaKim,abrandandproductdesigner.Iturnstrategyintoexperiencesandideasintoidentitiespeoplecanfeel.Myworkconnectshowabrandlooks,whatitstandsfor,andhowpeopleexperienceit.
Fragments
FragmentsofMe,ThroughtheArtandLiteratureI’veLoved
FragmentsofMe,ThroughtheArtandLiteratureI’veLoved
FragmentsofMe,ThroughtheArtandLiteratureI’veLoved
The Name of the Rose
The Name of the Rose
The Name of the Rose
My name is Bada, a Korean word for the sea.
My name is Bada, a Korean word for the sea.
Confessions of a Mask
Confessions of a Mask
Confessions of a Mask
The things I’ve absorbed blend together to become something uniquely my own.
The things I’ve absorbed blend together to become something uniquely my own.
Momo
Momo
Momo
Since coming close to death at sea, I sometimes feel time within my grasp.
Since coming close to death at sea, I sometimes feel time within my grasp.
I Am a Cat
I Am a Cat
I Am a Cat
Sometimes, I wonder how the world looks through other eyes.
Sometimes, I wonder how the world looks through other eyes.
The Language of Clothes
The Language of Clothes
The Language of Clothes
I enjoy exploring why people buy the things they do.
I enjoy exploring why people buy the things they do.
And Then There Were None
And Then There Were None
And Then There Were None
I love mystery and fantasy novels. Sometimes, I dream of them.
I love mystery and fantasy novels. Sometimes, I dream of them.
Badahasastrongabilitytouncoverthecoreofabrand’sstrategy.Whenitcomestoideation,Bada'sstrengthliesindevelopinginnovativeconceptsthatarealwaysgroundedinstrategy.
Badahasastrongabilitytouncoverthecoreofabrand’sstrategy.Whenitcomestoideation,Bada'sstrengthliesindevelopinginnovativeconceptsthatarealwaysgroundedinstrategy.
Badahasastrongabilitytouncoverthecoreofabrand’sstrategy.Whenitcomestoideation,Bada'sstrengthliesindevelopinginnovativeconceptsthatarealwaysgroundedinstrategy.
— Wonyoung Chang, Vice President at DFY
— Wonyoung Chang, Vice President at DFY
