Strategy. Identity. Experience.

Who I Am

I’mBadaKim. Iturnstrategyintoexperiences,andideasintoidentitiespeoplecanfeel. Icrosstheboundariesbetweenbrandandproducttobringstrategiestolife.

I’mBadaKim. Iturnstrategyintoexperiences,andideasintoidentitiespeoplecanfeel. Icrosstheboundariesbetweenbrandandproducttobringstrategiestolife.

I’mBadaKim. Iturnstrategyintoexperiences,andideasintoidentitiespeoplecanfeel. Icrosstheboundariesbetweenbrandandproducttobringstrategiestolife.

Fragments

FragmentsofMe,ThroughtheArtandLiteratureI’veLoved

FragmentsofMe,ThroughtheArtandLiteratureI’veLoved

FragmentsofMe,ThroughtheArtandLiteratureI’veLoved

The Name of the Rose

The Name of the Rose

The Name of the Rose

My name is Bada, a Korean word for the sea.

Confessions of a Mask

Confessions of a Mask

Confessions of a Mask

What cannot be told apart comes together to make me.

Momo

Momo

Momo

Since coming close to death at sea, I sometimes feel time within my grasp.

I Am a Cat

I Am a Cat

I Am a Cat

Sometimes, I wonder how the world looks through other eyes.

The Language of Clothes

The Language of Clothes

The Language of Clothes

I’m drawn to the stories hidden in the things people choose.

And Then There Were None

And Then There Were None

And Then There Were None

I love mystery novels. Sometimes, I dream of them.

Badahasastrongabilitytouncoverthecoreofabrand’sstrategy.Whenitcomestoideation,Bada'sstrengthliesindevelopinginnovativeconceptsthatarealwaysgroundedinstrategy.

Badahasastrongabilitytouncoverthecoreofabrand’sstrategy.Whenitcomestoideation,Bada'sstrengthliesindevelopinginnovativeconceptsthatarealwaysgroundedinstrategy.

Badahasastrongabilitytouncoverthecoreofabrand’sstrategy.Whenitcomestoideation,Bada'sstrengthliesindevelopinginnovativeconceptsthatarealwaysgroundedinstrategy.

Wonyoung Chang, Vice President at DFY

Wonyoung Chang, Vice President at DFY

Contact

Ifyouarelookingforapartnerwhounderstandsbusinessandtranslatesitintobothbrandingandproduct,let’sconnect.

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Ifyouarelookingforapartnerwhounderstandsbusinessandtranslatesitintobothbrandingandproduct,let’sconnect.

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