Rebloom Brand Design
Brand Strategy · Visual Identity · Digital Experience
A self-initiated concept project designing a fictional actor agency built around a brand narrative.
REBLOOM was created with the idea of supporting emerging artists by recognizing and nurturing their individual identities. The project focused on developing a narrative-driven brand experience that expresses each artist’s unique story and character.
Brand Strategy
Brand Direction
Building an Agency Identity Around Artist Narratives
The identity system was developed with the following considerations:
Express each artist’s story and individuality through a cohesive brand language.
Create a delicate and thoughtful agency image that reflects continuous growth and support for artists.
Extend the brand experience through motion elements that enhance visual expression across video content.
BRAND EXPRESSION
BX Expression
REBLOOM: Helping Individuality Flourish
REBLOOM combines “Re” and “Bloom,” representing the brand’s mission to rediscover and nurture each artist’s unique potential.
Visualizing Philosophy Through the Symbol
The petal-wrapped “R” symbolizes REBLOOM’s role in fostering an environment for artists to grow, while its delicate curves represent the diverse identities and stories of each artist.
Typography & Color System
The refined details of Albra Sans express delicacy while maintaining clarity across various content environments. The fresh yet high-visibility pink color system creates a soft and inclusive visual impression, reflecting REBLOOM’s supportive approach toward diverse artists.
Visualizing Artist Narratives Through Branding
Floral elements are combined with each artist's image to create striking visual narratives that reflect their unique character and identity. These compositions transform promotional content into memorable storytelling, strengthening each artist's visual presence across social media.
EXPERIENCE DESIGN
Agency Home
EXPERIENCE DESIGN
Artist & Filmo
Artist List
Consistent artist imagery creates a clear entry point, allowing users to quickly identify and access each artist’s profile.
Artist Detail
Each artist is presented as a unique flower, integrating symbolic floral elements with their personal story. The expressive key visual is separated from profile and career information, creating a clear information hierarchy while preserving the impact of the storytelling.
Filmo
The filmo page features video clips that allow users to quickly view artist's performances.
OUTcome